Though only a recent trend, comparison shopping has seen an unprecedented growth over the last couple of years. With the expansion & digitization of the Internet, and more and more enthusiasts hopping on to the Internet for varied reasons, comparison and cashback shopping trend has also gained a momentum.
This amply testifies to the trust level generated by this trend in such a short duration of time. And this is not without a reason. Top Comparison portals facilitate informed shopping decisions on the part of the consumer through their well researched and unbiased product and price comparisons that let’s the consumer get the best deal out of the many available on the web space.
The success of this trend can be gauged from the enormous revenue that the top comparison sites in UK generate. According to E-consultancy estimates, shopping comparison engines made between £120m and £140m in UK revenue during 2005.
Top ranking sites like Kelkoo, Ciao, AOL and Yahoo! have build up a fortune for themselves through their honest reputations and market grasping capabilities. The new entrants in the arena are eager to continue the trend and build up the same trust amongst the UK customers as their predecessors. The trend has just caught up and is sure to reach its zenith in the near future. Just wait and watch!Labels: cashback, Comparison, consumer, omparison, Online Shopping |
