The A 2 Z of Online Shopping

Sunday, July 29, 2007

Online shopping : experiences & expectations

Shopping malls can drive your crazy during the holiday season with cramped parking spaces and over-crowded shops. Online shopping, on the other hand is easy, convenient & a big timesaver. Simply click and it’s done! If you’re the kind of person who values time the most and likes to make use of advanced technology, then cyberspace is the best option for you. Often people think that the variety, value and unique gifts offered online are not always available in stores. But as far as I am concerned, I would like to view the product, feel it and then purchase it which is not possible in the case of online shopping. Moreover, I would always like to buy products from reliable sources. Authenticity, reliability, security etc are some of the pertinent problems that online shopping portals have to deal with.

Once, an advertisement of a laptop in the newspaper caught my eye which was available online at a discounted price. The configuration of the product exactly matched what I was looking for. Initially I had apprehensions about purchasing it online. But as I am not the type to drop loads of cash on fancy gadgets, I thought this would be a decent & affordable deal and decided to go for it.
I entered the website only to find out that the featured item wasn't available online for 2-6 weeks and I was very disappointed. Also the price shown in the advertisement did not include the hidden charges and was just a cheap trick to attract people.
Well, I am a demanding consumer. If I wish to shop online, I would want it easier and faster than normal street shopping. Despite online shopping getting popular day by day and giving us the comfort of shopping from home, we have had bad experiences and they often fail to meet our expectations. Transparent, accountable, swift & interactive websites on the other hand can go a long way in establishing trust and bridging the gap between physical & virtual shopping experiences.

Labels: Comparison, consumer, Online Shopping

posted by Crack Pot @ 11:56 PM 1 comments

Thursday, July 19, 2007

Online Shopping: Growth & Avenues

Though only a recent trend, comparison shopping has seen an unprecedented growth over the last couple of years. With the expansion & digitization of the Internet, and more and more enthusiasts hopping on to the Internet for varied reasons, comparison and cashback shopping trend has also gained a momentum.

This amply testifies to the trust level generated by this trend in such a short duration of time. And this is not without a reason. Top Comparison portals facilitate informed shopping decisions on the part of the consumer through their well researched and unbiased product and price comparisons that let’s the consumer get the best deal out of the many available on the web space.

The success of this trend can be gauged from the enormous revenue that the top comparison sites in UK generate. According to E-consultancy estimates, shopping comparison engines made between £120m and £140m in UK revenue during 2005.

Top ranking sites like Kelkoo, Ciao, AOL and Yahoo! have build up a fortune for themselves through their honest reputations and market grasping capabilities. The new entrants in the arena are eager to continue the trend and build up the same trust amongst the UK customers as their predecessors. The trend has just caught up and is sure to reach its zenith in the near future. Just wait and watch!

Labels: cashback, Comparison, consumer, omparison, Online Shopping

posted by callme9 @ 9:50 PM 0 comments

Tuesday, July 17, 2007

'Bloggemeration' - the marathon starts

Online shopping is no longer a fashionable activity but a routine reality of our contemporary existence. The Internet has evolved as a truly democratic media that empowers the user/consumer (any one who partakes of it) with soveriegn choices...

...Our space in the world of netizens is booked for ever. The blog site is ready to be reckoned amongst the best in terms of freedom of expression and the knowledge base that we seek to create. Our blog would also be a space to share experiences and ideas on market analysis and trends, product reviews and comparison, theories on consumer control mechanisms, and profiles of merchants belonging to varied verticals including mobile phones, financial services, travel, leisure and sports items and many more.

Cry foul, criticise trends, or go gaga over anything that matches your taste... help us make this site become a comprehensive buyer's guide: a one-stop-shop for all that you seek to find. Our idea is to make it a ‘bloggemeration’ – the conglomeration of bloggers acumen in internet marketing.

Inundate it with your views and reviews, criticisms and praise, research and analyses. Share your knowledge and experience with us and be a part of this budding online community.

Labels: community, consumer, Internet, lifestyle, mobiles, Online Shopping, travel

posted by callme9 @ 4:50 AM 1 comments

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